Not a recent find… Regularly rediscovered, it was not until 1873 that Hugo Weidel provided a detailed description of it. Niacinamide actually dates back to prehistoric times. As is often the case for active cosmetic ingredients, it is in food that its traces were first discovered. It was in Guatemala where, thanks to a particular method for cooking corn, it became an important nutritional supplement for treating pellagra.

It was first called vitamin PP for pellagra preventive, then vitamin B3, nicotinamide, niacinamide… All these names refer to the same vitamin, which is on the World Health Organisation’s list of essential medicines and also has cosmeceutical superpowers.

• An anti-inflammatory, it inhibits melanin synthesis and has a positive effect on both brown marks on mature skin and oily, acne-troubled skin with no irritation. It calms redness, evens tone and reduces the “orange skin” effect in pores.

• An anti-oxidant, it increases the level of collagen and prevents premature ageing. It simultaneously improves skin firmness and elasticity.

• With its hydrating properties, the best ally for dry, atopic skin, it stimulates the synthesis of ceramides and keratinocytes and strengthens the cutaneous barrier. This essential hydration also protects the skin from environmental aggression.

Radiance Cream, with its ideal concentration of niacinamide, illuminates and evens tone and plumps the skin…for a feeling of extreme comfort.

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